PPC Marketing
PAY-PER-CLICK (PPC)
Unlock Your Business’s Potential with Our PPC Services
PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to your site rather than attempting to earn those visits organically.
OUR DIFFERENT TYPES OF PPC ADS
Struggling to see results from your PPC efforts? Let us alleviate the stress. Whether you're aiming for top search rankings, social media visibility, or targeted remarketing, we've got you covered. From search and display ads to social and shopping campaigns, we leave no strategy unexplored to drive success for your business.
SEARCH ADS
Search ads appear at the top of the search engine results page (SERP) when someone searches for specific keywords or phrases. It includes a headline, a short description, and a clickable link to the advertiser’s website.
DISPLAY ADS
Display ads appear on the websites listed in the Google Display Network. It targets audiences based on a user’s browsing history, interests, and demographics. It includes text, images, and even video.
SOCIAL MEDIA ADS
Social media ads appear on various social media platforms, like Facebook, Twitter, and LinkedIn. It also includes text, images, and video and gets posted on the feeds of the targeted customers based on demographics, interests, and behavior.
REMARKETING ADS
Remarketing ads target users who have already interacted with their brand. It encourages customers to make a repeat purchase or complete a conversion. Such ads target customers everywhere, from search results pages to the social media feeds and the display network listed websites they are currently scrolling through.
GOOGLE SHOPPING ADS
Google Shopping Ads promote products through image-based ads by appearing at the top of Google search results. It includes product images, prices, store information, and some innovative tactics to help shoppers compare available products or find similar products.
IN-STREAM ADS
In-stream ads are skippable video ads that play before, during, or after a video that the target audience is watching on a website or app. It appears mainly on video streaming websites and apps, like Youtube, Netflix, Hotstar, etc.
GSP
Gmail Sponsored Promotions (GSP) target individual users based on their interests and behavior by appearing at the top of the Promotions tab in Gmail.
LOCAL SERVICES ADS
Local Services Ads connect local service providers with potential customers in their area. Like GSP, local ads are a type of Google ad, but they appear at the top of Google search results when someone searches for a specific service.
AMAZON PPC ADS
Amazon PPC ads help marketers promote their products on the Amazon marketplace. It appears at the top of search results when someone searches for specific keywords.
Maximizing Clicks: The Power of PPC Marketing
PPC (Pay-Per-Click) marketing is an online advertising model where advertisers pay for clicks on their ads. It operates on platforms like Google Ads and social media networks, offering targeted reach and measurable results. Advertisers bid on keywords relevant to their audience, with the flexibility to control budgets and optimize campaigns in real-time. While providing quick results, PPC requires ongoing management to ensure cost-effectiveness and maximum ROI.
HOW DOES PPC MARKETING WORK?
In today’s online world, every business is struggling for attention and engagement. Thousand or more, like you, are constantly trying to outdo each other to be seen and heard first. PPC marketing is the best way to rise above the clamor and reach your target audience via a range of different channels. Wondering how?
Here is how you can gain a competitive edge using the PPC (pay-per-click marketing strategy:
- With PPC advertising, you can target specific demographics, geographic locations, devices, and even specific times of day to reach the right audience.
- You can bid on keywords and placement positions to outrank their competitors.
- You can experiment with different variations to see what works best. Thanks to the PPC model for offering a high degree of flexibility in terms of ad format, ad copy, and landing pages,
This way, you can reach the right people with the right message at the right time. The greatest strength of the PPC marketing model is cost control. You’ll need to pay only when someone clicks on your advertisement, giving you better control over the advertising budget.
In PPC advertising, a click is worth more than what you pay for it. Suppose you have to pay $1 for every click your ad gets, most of which are interested in your offerings. That means there is a high chance of getting a sale from most of the clicks you have paid for.
However, just because some people clicked to view your advertisement or visit your website doesn’t mean they will become leads. But with your landing page, you can generate leads and convince them to purchase your product. That means you’re investing in win-win strategies rather than in hit-or-miss strategies.
WHY PPC MARKETING WORKS BETTER FOR YOUR BUSINESS?
After implementing the best SEO practices, suppose your advertisement or website has succeeded in appearing at the top of the search engine result page. That means the people who will search for specific phrases related to your industry will notice your website or content.
But the visitor does not become a lead just because they watch your advertisement. So, why pay a fixed cost for an advertisement that may or may not generate any results?
That’s the essence of PPC advertising. In the PPC advertising model, you only need to pay for a specific action. It doesn’t cost you a penny unless a viewer clicks on your advertisement. You can control expenditures further by setting an advertising budget restriction. Great. Isn’t it?
- The PPC marketing model may cut down on expenses for advertising, but what about marketing goals?
The options for automation, plenty of powerful targeting options, and unparalleled budgetary control of the PPC advertising model make it extremely advantageous for marketers in any industry. You can put your marketing messages directly in front of the targeted audiences by leveraging precision targeting capabilities. PPC is the best way to reach both new prospects and returning customers.
So why waste time and money on those marketing tactics that may or may not be effective when you can reach the right people at the right time with the right message? PPC marketing has the power to do just that. So, who doesn’t want to give their marketing strategy a boost with PPC marketing?
WHAT DOES A PPC AGENCY DO?
With PPC marketing, you only pay when someone clicks on your ad. But how do you make the searchers click on your ad or lead them to your landing page, where you can convince them to give your product a try? That’s the pain point that a PPC agency can help solve.
At our agency, we mainly do-
- Strategy development
- Keyword research
- Campaign setup
- Ad creation
- Landing page optimization
- Monitors campaigns and website performance
With time, we keep optimizing campaigns by improving ad targeting and ad messaging according to the latest trends to ensure; that you’re getting the most out of your advertising budget.
WHY TENDRILS.IO
We can optimize your website, make search engines fall in love with it, and end up ranking it on top pages
Tendrils understands that each business is unique. So we tailor our SEO strategies to meet the specific needs of our clients.
Using advanced analytics tools, we track key metrics, such as rankings, traffic, and conversions, and provide detailed reports for our clients and help them understand the impact of our SEO efforts.
Frequently asked questions
After investing in PPC advertising, you can expect:
- Better brand awareness
- Increased website traffic
- Improved conversion rates
- greater control over your budget, target audience, ad messaging, and campaign settings.
Overall, it’s difficult to predict exactly how much traffic you can expect from a PPC campaign. The amount of traffic you’ll get after running a PPC campaign will depend on some factors, such as industry, competition, ad targeting, and your budget. Whatever it is, the traffic to your website will increase for sure.
The same thing goes for conversion. It will depend on your campaign goals, ad targeting, landing page experience, industry, and competition.
Search engine ads can be expensive, but they are worth every penny as they generate high click-through rates and long-term returns on investment.
PPC advertising is an ongoing process. So, your business will see a positive return on investment after running a PPC campaign, while ongoing refinement and routine maintenance will help you stay ahead of the competition.
Effective PPC advertising requires more than just a basic understanding of how it works. It requires a deep understanding of the industry, customer behavior, and the latest trends related to the industry and the digital world. That’s not the end. Ongoing refinement and routine maintenance are also required to stand out from the competition. So, hiring a PPC agency will be the best decision you’ve ever made.